How to Pitch Journalists in India: A Practical Guide for PR Teams
How to pitch journalists in India so they reply: researching beats, writing subject lines, timing, follow-ups and regional media, from people who pitch every week.
The Proof
Notes on PR reporting, measurement and AI search, from the team at ProofPR.
Media Relations
How to Build a Media List That Stays Accurate
How to build a PR media list from scratch, what to track for each journalist, and a 20-minute monthly routine that keeps it accurate as reporters change beats.
By a64ir, 8 Nov 2026, 2 min read
Recent
How to Get Your Brand Mentioned in ChatGPT Answers: A PR Playbook
A practical PR playbook to get your brand mentioned in ChatGPT, Gemini and Perplexity answers: find the buyer questions, earn the right sources, and fix outdated facts.
How ChatGPT, Gemini and Perplexity Decide Which Brands to Recommend
Why do AI assistants name some brands and not others? How ChatGPT, Gemini, Claude and Perplexity build their answers, and the sources that shape which brands they recommend.
What Is AI Visibility? A Guide for PR and Comms Teams
AI visibility is how often, and how accurately, AI assistants like ChatGPT, Gemini and Perplexity mention your brand. What it is, why it is a PR job, and how to measure it.
Topics
PR Reporting
Coverage reports clients understand: structure, metrics and templates.
1 article
Measurement & ROI
Showing what PR achieved, in terms leadership cares about.
3 articles
AI Search & Visibility
How ChatGPT, Gemini, Claude and Perplexity describe brands, and how PR changes it.
3 articles
Media Relations
Pitching, journalists and beats, in India and abroad.
2 articles
Templates & Guides
Ready-to-use templates, checklists and step-by-step guides.
1 article
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Message Pull-Through: The PR Metric Clients Understand Fastest
Message pull-through measures whether coverage said what you wanted it to say. A simple way to score it for every story and report it to clients each month.
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Share of Voice in PR: How to Calculate It and Report It
Share of voice shows how much of the conversation your brand owns against competitors. How to calculate PR share of voice, the mistakes to avoid, and how to report it.
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PR Metrics That Matter in 2026, and Why AVE Is Gone
AVE is no longer accepted as a measure of PR value. These are the PR metrics leadership now asks about, how to measure each one, and which to report monthly.
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Monthly PR Report Template: What to Include, Page by Page
A page-by-page monthly PR report template for agencies and in-house teams: what goes on each slide, what to leave out, and how long each part should take.
8 Nov 2026, 2 min read
How to Write a PR Coverage Report Clients Actually Read
Most PR coverage reports are a list of links. Here is a structure that shows clients what the coverage did for them, from the first slide to the last.
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