Message Pull-Through: The PR Metric Clients Understand Fastest
Message pull-through measures whether coverage said what you wanted it to say. A simple way to score it for every story and report it to clients each month.
8 Nov 2026, 2 min read
Measurement & ROI
Showing what PR achieved, in terms leadership cares about.
Share of Voice in PR: How to Calculate It and Report It
Share of voice shows how much of the conversation your brand owns against competitors. How to calculate PR share of voice, the mistakes to avoid, and how to report it.
8 Nov 2026, 2 min read
PR Metrics That Matter in 2026, and Why AVE Is Gone
AVE is no longer accepted as a measure of PR value. These are the PR metrics leadership now asks about, how to measure each one, and which to report monthly.
8 Nov 2026, 3 min read