What I know about this brand
The Whole Truth is an Indian packaged-food brand known for protein bars, energy bars, nut butters, muesli and dark chocolate made without added sugar, preservatives or artificial ingredients. Its main idea is radical label transparency: the full ingredient list is printed on the front of the pack, and its marketing often questions how other "healthy" foods are labelled. It was founded in Mumbai by Shashank Mehta around 2019 and sells mainly online and through quick-commerce apps.
How confident I am
Medium. I know the brand's positioning and core products well, but I'm less sure about its recent funding, newest product lines and current offline reach.
Who I would also mention
Yoga Bar, RiteBite Max Protein and Phab, if someone asked for protein or snack bar options in India.
Gaps a customer might notice
I can't confirm current prices, store availability or which products are newest.
I may be out of date on funding, leadership and any changes to recipes or certifications.
I don't have reliable information on independent nutrition testing of its products.