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Media Relations

How to Build a Media List That Stays Accurate

How to build a PR media list from scratch, what to track for each journalist, and a 20-minute monthly routine that keeps it accurate as reporters change beats.

8 Nov 2026, 2 min read

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Notes on PR reporting, measurement and AI search, from the team at ProofPR.

Published by ProofPR: AI visibility audits and coverage reports for PR teams.

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