competitor analysis

Measurement & ROI

Share of Voice in PR: How to Calculate It and Report It

Share of voice shows how much of the conversation your brand owns against competitors. How to calculate PR share of voice, the mistakes to avoid, and how to report it.

8 Nov 2026, 2 min read

The Proof

Notes on PR reporting, measurement and AI search, from the team at ProofPR.

Published by ProofPR: AI visibility audits and coverage reports for PR teams.

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