Barcelona Principles

Measurement & ROI

PR Metrics That Matter in 2026, and Why AVE Is Gone

AVE is no longer accepted as a measure of PR value. These are the PR metrics leadership now asks about, how to measure each one, and which to report monthly.

8 Nov 2026, 3 min read

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Notes on PR reporting, measurement and AI search, from the team at ProofPR.

Published by ProofPR: AI visibility audits and coverage reports for PR teams.

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