{"id":12,"date":"2026-11-08T00:07:34","date_gmt":"2026-11-07T18:37:34","guid":{"rendered":"https:\/\/getproofpr.com\/blog\/share-of-voice-pr\/"},"modified":"2026-11-08T12:42:37","modified_gmt":"2026-11-08T07:12:37","slug":"share-of-voice-pr","status":"publish","type":"post","link":"https:\/\/getproofpr.com\/blog\/share-of-voice-pr\/","title":{"rendered":"Share of Voice in PR: How to Calculate It and Report It"},"content":{"rendered":"

Share of voice is one of the few PR metrics that both marketers and CEOs understand without explanation. It answers a simple question: of all the coverage about our category this month, how much was about us?<\/p>\n

It is also easy to calculate badly. Here is how to do it properly.<\/p>\n

The basic formula<\/h2>\n

Share of voice = your brand’s mentions \u00f7 total mentions of your brand and the named competitors \u00d7 100.<\/p>\n

If your client was mentioned in 18 stories and three competitors were mentioned in 12, 10 and 20 stories, the client’s share of voice is 18 \u00f7 60 = 30%.<\/p>\n

Name the competitors with the client before you start, and keep the list fixed for the year.<\/p>\n

Decide what counts as the conversation<\/h2>\n

The number only means something if the boundaries are clear. Agree three things with the client:<\/p>\n

    \n
  1. Competitors:<\/strong> two to four named companies the client genuinely competes with for customers or talent.<\/li>\n
  2. Publications:<\/strong> the titles that matter to the audience, not every site that mentions a brand name.<\/li>\n
  3. Topics:<\/strong> the category conversation, for example “payroll software” or “protein snacks”, not every story where a company appears.<\/li>\n<\/ol>\n

    Without these, share of voice rises and falls for reasons nobody can explain.<\/p>\n

    Weight it, carefully<\/h2>\n

    A passing mention in a list is not the same as a feature. Many teams weight mentions simply:<\/p>\n