{"id":10,"date":"2026-11-08T00:07:03","date_gmt":"2026-11-07T18:37:03","guid":{"rendered":"https:\/\/getproofpr.com\/blog\/monthly-pr-report-template\/"},"modified":"2026-11-08T12:42:35","modified_gmt":"2026-11-08T07:12:35","slug":"monthly-pr-report-template","status":"publish","type":"post","link":"https:\/\/getproofpr.com\/blog\/monthly-pr-report-template\/","title":{"rendered":"Monthly PR Report Template: What to Include, Page by Page"},"content":{"rendered":"

A good monthly PR report template does two jobs. It makes the report quick to build, and it makes the client’s results obvious in the first minute of reading. Most templates only manage the first.<\/p>\n

Below is the structure we use, page by page. Copy it into PowerPoint, Google Slides or Keynote and keep your own branding. It assumes a month with somewhere between five and sixty stories.<\/p>\n

Page 1: Cover<\/h2>\n

Client name and logo, the month, and your agency’s name. Keep it to one slide and resist the temptation to add a photo collage of clippings. The cover’s only job is to make the file easy to find later.<\/p>\n

Page 2: The month in three lines<\/h2>\n

This is the slide clients forward. Write it for their boss.<\/p>\n

Three short sentences: what ran, where, and what it achieved. Underneath, four numbers at most: total stories, number of publications, tier 1 stories, and one trend number such as share of voice against a named competitor.<\/p>\n

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Key takeaway<\/h3>\n

If you only improve one page of your report this month, make it this one.<\/p>\n<\/div>\n

Page 3: Activities and results<\/h2>\n

A table with four columns: the activity (announcement, pitch, interview, op-ed, event), the topic, the spokesperson, and the result. The result column is where you name the publications that ran the story. This shows the client the work behind the coverage, including pitches that didn’t land yet.<\/p>\n

Page 4: Coverage summary<\/h2>\n

Break stories down by audience and tier, and split print, online and broadcast if your client cares about the difference. Count original stories and syndicated pickups separately. Clients notice when one wire story becomes “40 pieces of coverage”.<\/p>\n

Pages 5 onwards: One story per page<\/h2>\n

For each story, show:<\/p>\n